Online Advertising

Online advertising

Along with the rapid increase in the number of Internet users around the world, the World Wide Web has become the fastest growing advertising medium in this decade. Online advertising is a new platform for marketers to create awareness and increase brand equity. The Interactive Advertising Bureau (2007) reported US online advertising revenue's growth from 1998's US$1.8 billion to $20 billion in 2007. This indicates the importance of online advertising to the corporates and  industry. Recent, findings reveal that features of online advertising do generate positive influence on purchase intentions. Since our services and journals are aimed for specific academic audience, advertisements on products and services related to academia, scientific research, research instruments, chemicals and reagents will be highly suitable for our advertisement platforms. For more details please feel free to contact us through advertisement@krispon.com